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The origins of Chalfen of London date back to the end of the 19th century in the heart of London’s jewellery quarter of Hatton Garden.
It was a time when the jewellery trade required something more than precision. The diamonds were cut not for profits and margins, but perfection. The diamond cutter would work with the precious stone to beautify and enhance it. It was the only way to ensure that the diamonds sparkle in a specific way when the wearer wore it.
Today, the Chalfen diamond serves as an inspiration for diamond jewellers in Hatton Garden. We work with the same meticulousness, integrity, and passion as the generations before us. Also, we hold onto the romanticism and magic of diamond cutting.
Over the years, we have worked with thousands of people through our retailers. We think that it is time that we eliminate the middleman and speak directly to the person that counts the most–You.
It’s why along with an extensive network of diamond jewellery stores in the UK, we’re also offering direct consultations with our in-house team of experts.
That way, we can provide you with the real experience of finding the perfect stone.
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Our industry experts are well-versed in all diamond and precious stone grading systems. It’s because we have generations of experience in the industry. After serving thousands of retailers and jewellery brands, we’re opening our doors for the person that counts the most–YOU.
We have a collection of certified diamonds that meets the 4C quality requirement for diamonds. That means it’s got the right:
We use these criteria to create bespoke diamond jewellery that encapsulates the essence of your story and the personality of the wearer. That way, you get premium diamonds that have a personal element incorporated in them in one way or another. Once they fit into your choice of jewellery item, they enhance the whole look of your custom luxury jewellery.
In short, you can count on us to get you a stone that was always meant for you.
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We think that the actual romance of buying diamond rings for a loved one lies in the selection. It’s why we let you scour through multiple stone before you find something that fits. The purchase becomes even more special when you’re buying a custom engagement ring or wedding bands.
Our customer-centric approach will allow you to get a certified diamond that is distinct and 100% unique. Then our accredited jewellery designers will link your personal preferences and memorable stories into the final design.
As a result, you get to form a connection with a diamond that symbolizes the love and affection you have for the wearer.